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Even though digital marketing is an increasingly popular topic, many people still have doubts about its effectiveness. This article provides information about digital marketing using non-technical terms. This article has been written for non-technical audiences. On ott advertising you can learn more.

There is no doubt that digital marketing is becoming a more popular topic in today's technologically advanced world. It is a term that is used a lot these days. However, not everyone understands what it really means.

Most people mistakenly confuse digital marketing with Search Engine Optimization (SEO). It is more than just SEO and Social Media Optimization (SMO). Instead, it is a blend of all activities that are used in order to market your website the best way. It all depends on what business vertical you're in.

Your business should be promoted

Let's use an example. Suppose you own an online bookshop that you want to market and brand. Your site will attract users who will conduct transactions on your site. This will create revenue for your company. What would you do instead? It could be that you don't have all the knowledge necessary to market your website, bring qualified inquiries and convert them into business prospects. You should seek the advice of digital marketing experts with the right domain knowledge to market and promote your brand.

Your next question might be, "How can online marketing help me get new business?" Different digital marketers may answer this question in different ways. This is why digital marketing would complement traditional techniques and enhance your brand's presence. It is not digital or conventional, it is digital and conventional together.