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What is the effectiveness of promotional products?

Firstly, promotional products or in slang terms, schwag, can be considered any product that has been imprinted with a company logo, company name or company motto that is then given away at trade shows, at conferences, or merely as employee or company incentives/giveaways. Companies can use promotional items to market and advertise their brands, images and products by giving them away. You can see promotional products canada on our website.

Unlike flyers and booklets, promotional products are intended to provide value to consumers and to not be thrown away in the nearest trashcan. Advertising of this kind is all about staying power. The company will be constantly remembered by the consumer and others around him if he keeps this item for every day use.

The Research is in promotional items are a fantastic way to increase consumer awareness of your company/brand and drive traffic to a website or other business location! The Promotional Products Association International conducted a study in 2009 that consisted of two parts. Out of the 1,000 respondents, it was found:

- 94 % could recall having received a promotional product in the previous two years

- 89% could recall the imprinted company name on the product

76.2% could recall the exact product, the advertizer and the message.

83% stated that this kind of merchandise was something they would enjoy receiving.

The majority of people (48%) would prefer to get more information

38% of respondents feel promotional products are a reminder to the advertiser.

But is there real staying power? In the PPAI research, it was also discovered that:

91% had at the very least one promotional item on their kitchen countertop

There was at least one promotional product in the workplace of 74%.

In their bedroom storage space/closet, 55% of people had at the very least one promotional item.

In the end, this first survey showed that people "like promotional goods, want promotional products and keep promotional items."

The second section of the PPAI survey asked buyers to assess different advertising mediums, such as print, on-line, television, promotional products and more. Results:

The most popular advertising medium is promotional merchandise

72% end-users use promotional goods sometimes, often or all the time (7 out of 10).

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